Pay-Per-Click (PPC) and Search Engine Optimization (SEO) strategies

Web Development with SEO Optimization
November 2, 2020

Campaign that showcases the synergy between Pay-Per-Click (PPC) and Search Engine Optimization (SEO) strategies is the one executed

Campaign Goals:
The primary goals of the campaign were to enhance brand visibility on search engines, increase website traffic, and ultimately boost sales. To achieve these objectives,  decided to integrate PPC and SEO strategies to create a cohesive digital marketing campaign.

PPC Strategy: launched a highly targeted PPC campaign focusing on Google Ads and Bing Ads. The company conducted thorough keyword research to identify high-intent keywords related to eco-friendly outdoor products. By crafting compelling ad copy and optimizing landing pages, aimed to achieve a high Quality Score, which would lower the cost per click (CPC) and improve ad placements. The PPC campaign also leveraged remarketing ads to target users who had visited the website but did not make a purchase, encouraging them to return and complete their transactions.

SEO Strategy:
Parallel to the PPC efforts,  implemented an aggressive SEO strategy aimed at improving organic search visibility. This involved optimizing website content for relevant keywords, improving site structure for better crawlability, and enhancing the user experience to reduce bounce rates and increase engagement. The brand also focused on building high-quality backlinks from reputable sites within the eco-friendly and outdoor industries to boost domain authority and search rankings. Additionally, created valuable content, such as blog posts and buying guides, that addressed customer questions and positioned the brand as an authority in the eco-friendly outdoor gear space

Percent of ROI
% Cost Savings

The integrated approach yielded remarkable results within six months. The PPC campaign led to a 50% increase in targeted traffic, with a significant improvement in click-through rates (CTR) and conversion rates. Remarketing ads proved to be highly effective, with a 70% increase in return visits and a 30% increase in conversions from those visits.

On the SEO front,  saw a 40% increase in organic search traffic. The website’s ranking improved for key search terms, with several keywords reaching the top 3 positions on Google’s search results. This organic growth complemented the PPC efforts, leading to a sustained increase in traffic and sales.